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Friday, July 25, 2025

Introducing Counter (Beautycounter is Again) • Kath Eats


Beautycounter is again – however this time as Counter! Listed below are all the main points on the brand new firm and the merchandise out there to buy at the moment!

Till I can get my arms on precise new packaging, right here’s me “holding” the brand new bottle!! 🙂

Counter will look somewhat totally different this time beginning with fewer merchandise. Think about this to be a comfortable launch of the best-sellers. There are solely 19 merchandise launching at the moment with a couple of outdated favorites and some new merchandise. They’ve mentioned the product line will develop to about 50 of the preferred merchandise plus some new ones too (fingers crossed for perfume!)

One factor that may stay the identical: Counter stays utterly devoted to scrub, clear, and secure merchandise. Advocacy for these will proceed to be a spotlight of the community-driven motion that Beautycounter based in 2014. The By no means Checklist of elements remains to be part of the product formulation, and they’re within the means of re-applying for B Corp standing as Counter.

Listed below are the merchandise you should buy at the moment:

Counterglow (previously Countermatch)

  • Silky Pores and skin Cleanser – A creamy, skin-softening cleanser that dissolves make-up and impurities whereas replenishing hydration.
  • Hyaluronic Moisture Mist – Twin-purpose system with micro hyaluronic acid works as each a toner and every day hydrator.
  • Tri-Luronic Hydrating Serum – A triple dose of hyaluronic acid delivers skin-plumping hydration that improves texture, elasticity, and bounce.
  • Adaptive Moisture Lotion – Light-weight lotion with a skin-smart system that adapts hydration ranges for comfortable, radiant pores and skin. (Upgraded system – COMING SOON. Search for the older product in Classic Clear at the moment)

Countertime

  • Lipid Protection Cleaning Oil – Crafted to take away impurities whereas preserving barrier lipids, that includes plant-derived Retinatural™ Complicated.
  • Mineral Increase Hydrating Essence – A classy mix that reinforces pores and skin’s moisture barrier for a hydrated, luminous look.
  • Retinatural+ Superior Tremendous Serum – Formulated with highly effective elements at most useful ranges to visibly agency and revive the look of pores and skin. (That is the upgraded one!)
  • Antioxidant Gentle Cream – Formulated with plant-derived Retinatural™ Complicated and nasturtium flower extract for visibly revitalized pores and skin.
  • Tetrapeptide Supreme Cream – That includes Retinatural™ Complicated, it helps elasticity, visibly companies contours, and smooths texture – revealing well-rested, even, glowing pores and skin. (SO GLAD that is again!)
  • Extremely Renewal Eye Cream – A focused system with Retinatural™ Complicated rejuvenates eye contour and visibly reduces shadows and crow’s toes.

Boosters

  • All Shiny Vitamin C Serum – Powered by two ultra-stable types of vitamin C to ship on the spot luminosity and a renewed glow. (SO GLAD that is again, however why not the attractive yellow bottle?!)
  • In a single day Resurfacing Peel – A multi-acid complicated that safely exfoliates to disclose refined and radiant pores and skin.
  • Lotus Glow Cleaning Balm – A multi-purpose cleaning balm crafted to cleanse, hydrate, and take away make-up with out stripping moisture.
  • The Brightening Facial Oil – A light-weight, quick-absorbing citrus facial oil that hydrates and brightens.
  • Every day Sheer Protection SPF 25 – A weightless, hydrating SPF 25 sunscreen, crafted with non-nano zinc oxide for broad-spectrum safety. (New packaging coming quickly,)
  • Clear Pore Cleanser – An invigorating exfoliating cleanser, formulated to take away impurities whereas defending moisture.

Make-up

Classic Clear

There are a couple of Beautycounter merchandise which might be listed in a Classic Clear part together with a couple of make-up gadgets. Simply an FYI to search for them! Sugarbuff Physique Polish is my favourite physique product.

The New Counter

Counter has been very thoughtfully rebuilt as Gregg took the time to look at each layer of the enterprise – from the product formulations and packing to how associates can share hyperlinks and proceed to be a group based mostly message of safer magnificence for all. I feel a lot of the enhancements are going to be nice – together with free transport and new loyalty construction.

How a lot will transport price?

GREAT NEWS! Will probably be free over $50, all the time!!

Will there be Band of Magnificence?

There will likely be a loyalty program (that will likely be free to affix) to earn product credit ($15 credit score for each $200 spent). There are additionally additional perks coming, like to your birthday month, so because it’s free to affix it’s best to!

Are the merchandise precisely the identical however in new packaging?

Sure and no – many merchandise are the identical or have small enhancements for efficiency. Most of the Counterglow merchandise are new – HQ is already raving in regards to the new Counterglow Hyaluronic Mist. I feel Countertime stays largely the identical (don’t mess with an excellent factor!) The web site can have notes on what’s new and what isn’t.

Is my favourite product coming again?

Gregg has mentioned that the brand new firm goes to area of interest down and give attention to skincare and make-up for girls over 35. I DO suppose that a few of the large merchandise (like mascara and Mighty Plump) will come again in time. However I don’t suppose the smaller sellers (like shampoo or physique sunscreen) will likely be.

Ought to I nonetheless store by way of your hyperlink?

One factor that may stay the identical for me: I very a lot respect you buying by way of my hyperlinks! Search for “You’re buying with Kath” at checkout.

I’ll proceed to earn fee on gross sales by way of my hyperlinks. The brand new mannequin is extra of an affiliate mannequin and fewer of an MLM, which I feel is all good!

Can I enroll as a Counter affiliate too?

For the comfortable launch on June 25 solely former consultants are invited as associates. However after the primary month, anybody can be part of as an affiliate. And guess what – it’s FREE! Like up to now, associates earn fee on gross sales (20-40%), and there will likely be methods to earn perks like product credit score and free merchandise. When you’re , e mail me: kath (at) katheats.com!

Which product have you ever been lacking probably the most?!



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